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Now Two Ad Breaks In TV Shows? Is This Allowed?


Guest simmins

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Posted

Just watched H&A & Neighbours on tonight on Fiver from 6:30pm (and 7:00pm for Neighbours) and I was surprised to see it had 2 ad breaks in between the episodes!!! For a 22 minute programme to have 2 ad breaks is a joke!!

Its annoying! :angry:

How long has this been going on for? How long until more and more channels adopt this approach? :unsure:

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Posted

You are complaning....about a lack of ads?

I don't know but everyone else but I say let them! The less ad we have, the more we will see our shows and don't have to wait for it to come back on.

Although last night I am sure H&A went the same three ads and not two (Pretty certain its 3 ad breaks), or do you mean 2 ads in the same ad break?

Even so good, I did noice Hereos did that but I thought it was because at 10:30. Can I ask why you find this such a bad thing? Millions of people compalin about too many ads and now we got someone who wants more?

Posted

Well I'm not sure how your addbreaks work over there, but we have three during H&A that run for atleast 3 minutes each. Well 3 addbreaks for any television show that runs for half an hour normally. And normally five for an hour's long programme.

Surely two add breaks can't be that stressful. Just flick the channels. That's what I always do. :lol:

Posted

Over in the Uk it works differentky to the US and OZ. WE have one ad break between a half hour prog usually. But it last 5 mins instead of 3. So basically the episode is split into two parts instead of three. But lately the Fiver episodes have been broken into three parts with five mins inbetween each break :)

Posted

Usually you have one before, one in the middle and one after, but what Simmins is trying to say is there was one before, two in the middle and one after.

But yes it is allowed, they used to do it on ABC1 when it was still running in the Uk. It's so that the main part of the story isn't cut up by add breaks. And that way when you go channel surfing while ad breaks are on, there will be something else to watch because usually they all have their ad breaks at the same time, but if they don't then you won't get bored for a few minutes.

Posted

This is the standard email that Five have sent out to people regarding the ads:

Thank you for your recent enquiry.

We have now started to transmit two advertising breaks in episodes of Home And Away and Neighbours on FIVER and have removed the break that was previously included between the programmes.

Five is regulated by Ofcom (as are the other UK commercial broadcasters) and we schedule our commercial breaks under very strict guidelines. The total amount of advertising minutage we are allowed to schedule has not changed since 2002 when the total amount of peak allocation increased. However, our advertisements are more likely to be placed in and around programmes that attract more viewers and at times when those viewers are likely to be watching although we are still limited as to how long and how often breaks are scheduled.

If there is anything further we can help you with, please do not hesitate to contact us.

These regulations for digital channels are different to the standard channels (ITV1, Channel 4 and Five) so we won't see it happening on those channels thankfully.

Posted

Well I'm not sure how your addbreaks work over there, but we have three during H&A that run for atleast 3 minutes each. Well 3 addbreaks for any television show that runs for half an hour normally. And normally five for an hour's long programme.

Surely two add breaks can't be that stressful. Just flick the channels. That's what I always do. :lol:

We have one ad break for a half hour program. I think we have three for an hour long program. The ads last about 2-3* minutes. :) I think the UK ads are much longer than ours, though.

*That's during the day. I think late at night and in the early morning they are longer.

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